A quick memory test for you now, as well as a chance to have a good old moan about, amongst other things, there being far too many (infuriatingly loud) adverts on TV, some of which are, admittedly, often better than the actual programmes.
First, the promo video for the song that topped the UK singles chart on this day in 1994 – from a Levi’s commercial. Remember it?
Any and all thoughts related to the use of music in marketing are welcome, although I’d particularly like examples of what you consider to be the most, and least, effective uses of popular music in television commercials.
Have any musicians been brought to your attention in this way, which songs were you appalled to hear being used to promote something quite likely felt to be inappropriate, and which have genuinely helped make the most memorable ads so?
Roy Orbison’s ‘Only the Lonely’ springs to mind, as does the Rolling Stones number, ‘She’s a Rainbow’… twice. Both songs were used in international ad campaigns. Do you recall by whom or what was being advertised?
Be sure to include your own deliberately vague recollections to similarly puzzle and irritate your fellow reader, and do also include classical pieces, so many of which have become well-known thanks to their use on TV. (I’m sure I’m not alone in thinking of a certain brand of engine oil whenever I hear Mahler’s Seventh.)
The best use of music in an advert that’s running at the moment? The Co-operative one featuring Bob Dylan’s timeless ‘Blowin’ In the Wind’, of course.