David’s live DVD, ‘Remember That Night’, released this week (on Saturday in Australia; New Zealand and South Africa on Monday), is carbon neutral. That is to say, carbon neutral from the production process, right down to how it is distributed.
This means that attempts will have been made to restore the natural carbon dioxide balance in the atmosphere by using environmentally-friendly manufacturing, minimising carbon emissions and offsetting any ‘unavoidable’ residue.
As many of you will have seen by now, the DVD is packaged in card, with only one plastic tray used to carry the discs.
In David’s attempts to cut back on the use of plastics, he has broken with industry tradition with both the Blu-ray and the HD-DVD packaging, by being the first not to use the standard, all-plastic Amaray box. Card and paper versions have been used instead.
In conjunction with Future Forests, the founding agency behind CarbonNeutral, and now The Carbon Neutral Company, this is an ecological initiative designed to combat global warming.
They measure and reduce excessive carbon dioxide in the environment, compensating for the amount of CO2 produced through ‘unavoidable emissions’, such as driving, flying, manufacture and electrical production. They are also involved through forestry sponsorship and ‘technology switch’ projects.
In short, the amount of carbon dioxide produced in the manufacture of the DVD is neutralised through re-forestation and the implementation of energy saving technologies.
All the carbon dioxide created from producing, and distributing, the DVD will be replaced by oxygen from newly-planted trees.
‘On an Island’ was also carbon neutral – the first CD released by Columbia Records to be manufactured under environmentally-responsible CarbonNeutral guidelines, in fact.
David was also insistent that ‘Echoes: The Best of Pink Floyd’ be carbon neutral, helping to create new forests in India, Mexico, Scotland and the USA.
Just as it’s very easy – if not somewhat fashionable right now – to be blasé about the issue of global warming, it would be just as easy to overlook how crucial it is that musicians, such as David, consider more sensible, ecologically-sound ways of presenting and distributing their art.
A standard CD’s jewel case contains an awful lot of plastic, hence the album’s cardboard case and lack of the traditional spindle hub to engage the disc. Environmentally-friendly inks were also used throughout, and the package was finished with a water-based lacquer.
Cardboard also weighs a lot less than plastic: a typical plastic case, with insert, weighs about 80g without the CD, whereas a typical cardboard wallet weighs just 25g (minus disc).
Cynics may scoff that this will not change the world overnight and, indeed, it is very difficult to offset the plastic used in the manufacturing of CDs and DVDs, hence the additional financial donations made by David and his record companies to help offset their emissions.
However, with current levels of greenhouse gases higher than at any time in the past 650,000 years, and eminent scientists agreeing that something clearly has to be done to try and reduce the amount of carbon dioxide that we are all putting into the atmosphere, this is certainly something.
Just thought you might like to know, as I certainly consider it amongst The Important Stuff.